Reels that follow the brand's brief.
Every edit is checked against the brief and your script before you send it, so a missing line or a banned word is caught by the editor, not by the brand.
What the editor checks
-
The lines you must say
It listens for each one in the finished reel, not just in your script.
-
The words to avoid
Banned words and claims, including ones the brief writes as an instruction, like "don't say it cures anything".
-
The length, the hook and the CTA
The reel's length is checked against the brief's. The text hook and the call to action go in the way the brief or the script asks.
-
What must stay off screen
Before it's delivered, the editor looks at the reel for your shoot script, notes or private screens, and tells you if it finds any.
Anything that doesn't match is pointed out on the reel's page before you send it.
Any brief, as it comes
Paste the brief, or upload it as a doc, a PDF or screenshots. The page shows what the editor read from it, so you can check it before you press Make.